 |
 |
 |
Survey Research Practice
|
Book : Survey Research Practice Author : * Gerald Hoinville * Roger Jowell Language : English Library : Population Publish Place : London ISBN : 0 435 82418X Publish Date : 00 1982 Publisher : Heinemann Educational Books Book Type : Book Book Number : 3298 |
 |
INDEX
Contents
Authorship and Acknowledgements CHAPTER 1. INTRODUCTION
CHAPTER 2. UNSTRUCTURED DESIGN WORK A Qualitative Approach The Communication Process
Encouraging people to talk
Questioning techniques
Group or individual interviews? Sampling and Recruitment
The selection method
Recruiting a discussion group Data Collection
Conducting a depth interview
Leading a group discussion Recording, Transcription and Analysis
CHAPTER 3. QUESTIONNAIRE CONSTRUCTION The Construction Process Quantifying Attitudes and Behaviour
Problems of memory Problems of sensitivity Indirect questioning Open-ended questioning Formulating attitude scales Complex preference questioning Questions that are Difficult to Ask Catch-all questions Long questions and tongue-twisters Over-use of show cards
Questions that are Difficult to Answer
Unfamiliar words and phrases
Generalizations and abstractions
Negatives
Hypothetical questions Questions that Invite Distortion
Leading questions
Secondary questions Principles of Layout
Promoting fluent questioning
Facilitating accurate recording
Assisting economical transfer Pilot Work
CHAPTER 4. SAMPLING Identifying the Survey Population The Principles of Sampling
Estimating population values
Bias and precision
Sample size
Systematic sampling
Proportionate stratification
Disproportionate stratification
Clustering
Sampling with probability proportionate to size
Sampling error estimation Achieving Population Coverage
Sampling frames
Non-response General Population Samples
Sampling constituencies and wards
Electoral registers
Selecting a sample of households
Selecting a sample of individuals
Selecting an individual from a household or address
Rating lists Samples of Minority Populations
Geographically concentrated minorities
Sampling occupational groups
Sampling continuous flows Non-probability Sampling Methods
CHAPTER 5. INTERVIEWING Preparatory Work
Route and call planning
Locating addresses
Giving advance notification Setting up the Interview
The approach and introduction
Getting beyond the first contact
Gaining co-operation
Setting the scene The Interview
Playing a constructive role
Avoiding bias
Probing
Recording the answers
CHAPTER 6. ORGANIZING FIELDWORK Recruitment
Qualities needed for interviewing
Advertising for interviewers
Screening and selecting applicants Training and Briefing
Basic training
Project briefings Field Control
Interviewer allocation
Administrative documents
Monitoring progress
Maximizing response
Paying interviewers Quality Checks
The supervisor's role
Other checking procedures
CHAPTER 7. POSTAL SURVEY PROCEDURES Self-completion Questionnaires
Uses
Design and layout Maximizing Response Levels
The initial mailing The covering letter Reminders and follow-ups Use of incentives Coping with non-response Mechanics of Postal Surveys Supplies required Preparation of the mail-out Monitoring response and issuing reminders
CHAPTER 8. DATA PREPARATION The Processes Involved
Organization of the work
Quality control
Data transfer Editing
Editing functions
Checks to be made
Computer edit procedures Coding
Compiling a coding frame
Multi-coding
Linked codes
Identification codes
CHAPTER 9. CLASSIFYING RESPONDENTS Individual Classifications
Sex, age and marital status
Activity status
Personal income
Education Household Classifications
Household size and structure
Socio-economic group
Household vehicle ownership Accommodation Classifications
Tenure
Type of accommodation
Persons per room
Amenities Geographical Classifications
Region
Type of area Asking Classification Questions
CHAPTER 10. CAVEATS AND CONCLUSIONS
Bibliography
Appendix Examples of Questionnaires
Index
